The Japanese are well-known for their impeccable style and remarkable talent for efficiency and organization. Given the fact that an enormous population resides on the small island of Japan, the Japanese people have also become experts at economizing space. When the concepts of organization, efficiency and style are applied to makeup and beauty, the name that comes to mind is Japonesque®. They have become a trendsetter in beautiful yet highly efficient makeup supplies.

Paula Forberg Beritzhoff founded the company in 1984 after a 3-year stay in Tokyo, where she attended graduate school, worked as a researcher in the field of international business, and modeled professionally. While modeling, she discovered a variety of unique makeup accessories and tools. Many of these products were originally developed for Kabuki theater, but had become commonly used by Japanese makeup artists working in film, television and fashion. With her experience in international trade and knowledge of the Japanese language, Ms. Beritzhoff returned to the U.S. to establish what would become one of the most well-known businesses of its kind.

Japonesque® began by launching a unique collection of Lipstick Palette® kits, brushes and tools to a niche market of professional makeup artists in Los Angeles and New York. The products were so well received that is wasn't long before several of the company's products became an industry standard among the biggest names in film, television and fashion makeup.

In recent years, professional makeup artists have begun to share their unique knowledge and skills with the public. This has resulted in a more sophisticated consumer and an increasing need for high quality makeup tools and accessories. To meet this need, Japonesque® has broadened its line from 15 items in 1984 to a current range of over 200 quality, stylish and highly sought-after makeup tools and accessories for the professional and novice alike. We continually strive to expand and improve our product collection based on ideas and suggestions from our customers. In fact, many new products featured in these pages were developed with your input in mind.