{"title":"Straighteners","description":null,"products":[{"product_id":"platinum-styler-1-flat-iron-black-221609","title":"ghd Platinum+ Styler - 1\" Flat Iron Black","description":"\u003cp\u003e\u003cstrong\u003eghd Platinum+ Styler - 1\" Flat Iron - BACK IN STOCK on February 7, 2024\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDiscover our best selling smart styler with over 50 global beauty awards, including three Allure Best of Beauty Awards for Best Flat Iron.\u003c\/p\u003e\u003cp\u003eNo more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. \u003c\/p\u003e\u003cp\u003eghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.\u003c\/p\u003e\u003cp\u003eSUGGESTED USAGE\u003cbr\u003e- Use on dry hair\u003cbr\u003e- Spray GHD HEAT PROTECT SPRAY - BODYGUARD and comb through from root to tip before styling.\u003cbr\u003e- Ensure that the styler is as close to the root as possible before closing the plates.\u003cbr\u003e- Gently move toward the tip of the section in one simple gliding motion.\u003cbr\u003e- Repeat the process with each section of hair, gliding once from roots to ends.\u003c\/p\u003e\u003cp\u003e*reduced breakage and 2 x more color protection vs a styler working at 450ºF\u003cbr\u003e**Proven to increase shine vs naturally dried hair\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUltra-zone™ with predictive technology\u003cbr\u003eThe latest breakthrough in heat styling which guarantees even heat across the whole plate, allowing consistent beautiful results in one stroke.\u003c\/p\u003e\u003cp\u003e365ºF temperature for optimum styling\u003cbr\u003eAny hotter damages the hair, any cooler and the result is compromised.\u003c\/p\u003e\u003cp\u003eAdvanced, precision milled, floating plates\u003cbr\u003eInfinity sensors monitor heat 250x a second across the high-gloss plates. \u003c\/p\u003e\u003cp\u003eWishbone hinge\u003cbr\u003eFor perfect plate alignment giving you more control to create any style.\u003c\/p\u003e\u003cp\u003eHeat resistant protective plate guard\u003cbr\u003eAllows you to cover the heated plates immediately after use, so you can take your style wherever you want.\u003c\/p\u003e\u003cp\u003eUniversal voltage\u003cbr\u003eDelivers the same outstanding performance wherever you are in the world.\u003c\/p\u003e\u003cp\u003eAutomatic sleep mode\u003cbr\u003eSwitches off after 30 minutes of non-use, for peace of mind.\u003c\/p\u003e\u003cp\u003e8.8 ft. swivel cord for convenient styling\u003cbr\u003eProfessional length, 360º cord for comfortable styling wherever you are.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43754668818499,"sku":"221609","price":319.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0682\/2776\/0195\/files\/black_platinum_with_allure_seal_1000x_df3e53ca-3e2d-4ea5-960d-d87216b5959e.jpg?v=1788440653"},{"product_id":"ghd-value-duet-style-2-in-1-hot-air-styler-white-221611","title":"GHD Duet Style 2-in-1 Hot Air Styler White","description":"\u003cp\u003e\u003cstrong\u003eghd Duet Style 2-in-1 Hot Air Styler\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIntroducing the ground-breaking innovation that allows you to dry and style hair at the same time - meet ghd duet style.\u003c\/p\u003e\u003cp\u003eTransform wet hair into beautifully smooth styles with no heat damage* using the first 2-in-1 hot air styler from ghd. Discover the best in heat and drying technologies together in one tool to simplify your styling routine and deliver unbelievably soft hair you just can't stop touching. Air-fusion™ technology combines state of the art internal aerodynamics with 4 smart heated styling plates to efficiently dry and style hair simultaneously. Each low temperature plate is equipped with infinity sensors to predict your hair's needs and maintain an optimal low temperature from root to tip.\u003c\/p\u003e\u003cp\u003eUnlock gorgeously smooth results without compromising the health of your hair, ghd duet style delivers best-in-class performance that respects your hair's natural moisture*** and dries with no damage,* sizzling or burning smell. Transforming into a ghd styler operating at 365ºF with no air when used in Shine Shot™ mode, ghd duet style delivers instantly frizz-free hair,** 2x more shine and 3.5x more hair alignment*** (for use on dry hair only). Designed for a pleasant, low sound level experience and with efficiency in mind - Unique aerodynamics reduce energy waste for up to 30% less energy consumption.†\u003c\/p\u003e\u003cp\u003eAchieve the impossible with the ghd duet style 2-in-1 hot air styler.\u003c\/p\u003e\u003cp\u003eSUGGESTED USAGE\u003c\/p\u003e\u003cp\u003e- Remove excess water and ensure your hair is towel dried before use.\u003cbr\u003e- Prep hair with ghd Sleek Talker.\u003cbr\u003e- Slide the power button upwards to turn ON your Duet Style. After a few seconds you will hear the fan ramp up as it heats up to the optimal low styling temperature for wet hair. Once the light stops flashing and the product beeps, it is ready to use.\u003cbr\u003e- Divide your hair into 2 inch manageable sections, no larger than the width of the plates.\u003cbr\u003e- Take a section of hair and place Duet Style close to the roots, pausing for 3 seconds.\u003cbr\u003e- Glide down the hair towards the ends in a slow and steady pace. Repeat until dry and move onto the next section of hair, starting once again from the roots.\u003cbr\u003e- Once all your hair is completely dried, for an optional boost of shine, activate Shine Shot™ by pressing down the Shine Shot™ button for 4 seconds until you hear a beep (Shine Shot™ should only be used on dry hair.) The fan will stop and the plate temperature will increase to the optimal ghd styling temperature of 365°F. Once the product beeps and the lights stop flashing, Shine Shot™ is ready. Your Duet Style can now be used as a regular flat iron.\u003cbr\u003e- If you wish to return from Shine Shot™ back to wet to style mode, press and hold the Shine Shot™ button for 2 seconds. Your tool will beep as the plates cool down and the fan will start. 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Achieve instant and superior styles that last for 24 hours², with 3x more breakage protection(4).\u003c\/p\u003e\u003cp\u003eghd high-performance ceramic floating plates are coated with an ultra-gloss finish, resulting in 2x less frizz(5), easy-glide styling and up to 85% more shine(6).\u003c\/p\u003e\u003cp\u003eghd chronos features a re-engineered wishbone hinge to meticulously keep the plates perfectly aligned, giving you the control and ease required to unleash your full creative potential. \u003c\/p\u003e\u003cp\u003eHaving an ultra-ergonomic sleek rounded design means you can effortlessly transition between perfectly straight styles, elegant curls and captivating waves with a simple tilt of your hand.\u003c\/p\u003e\u003cp\u003eFor extra peace of mind, ghd chronos features an integrated sleep mode meaning your styler with automatically switch off after 10 minutes of inactivity, providing added safety and energy efficiency. \u003c\/p\u003e\u003cp\u003e¹Vs ghd original. 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For quick, sleek and smooth hair on the go - anytime and anywhere.\u003c\/p\u003e\u003cp\u003ePortable and powerful, the ghd unplugged harnesses dual-zone technology to ensure the optimum styling temperature of 365°F is maintained throughout styling. The ceramic-coated plates glide through hair snag-free to deliver salon sleek results with 65% more shine.*** Benefiting from a 30% smaller and 47% lighter frame,** the compact and sleek design of the ghd unplugged is perfect for a touch-up or style switch. Features a 45 second heat up time and a 3 minute automatic sleep mode to help preserve battery life.\u003c\/p\u003e\u003cp\u003eFeaturing hybrid co-lithium technology, the ghd unplugged is powered by a bespoke lithium-ion battery to deliver long-lasting power and up to 20 minutes* of continuous ghd styling performance. 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The ghd Chronos Max delivers up to 90% more shine,⁶ reduces frizz by 2.5x,⁷ and leaves hair up to 3x straighter in just one stroke,⁸ giving you sleek, smooth styles with ease with no extreme heat damage.¹⁰\u003c\/p\u003e\u003cp\u003eWith 85% larger¹ ceramic floating plates, ghd Chronos Max combines wider plates and 24% thinner edges⁹ with a curved design to get closer to the roots, ensuring perfect root-to-tip results from any angle. It’s not just a flat iron – the ultra-ergonomic, sleek curved design allows you to switch your style with ease, from straight looks to loose waves and flicks, with just a tilt of the hand.\u003c\/p\u003e\u003cp\u003eRest assured with peace of mind features like sleep mode, which switches off the styler automatically after 10 minutes of inactivity. The ghd Chronos Max also offers universal voltage, a protective plate guard, and a professional-length 8.8ft cable. 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Technical test in lab show ghd Chronos Max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.\u003c\/p\u003e\u003cp\u003e³ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.\u003c\/p\u003e\u003cp\u003e⁴ Vs ghd platinum+ with ultra-zone technology.\u003c\/p\u003e\u003cp\u003e⁵ Vs competitor styler operating at 455˚F.\u003c\/p\u003e\u003cp\u003e⁶ Technical test in a lab on brunette hair, measured vs. naturally dried hair.\u003c\/p\u003e\u003cp\u003e⁷ Technical test in a lab on frizzy hair, vs naturally dried hair.\u003c\/p\u003e\u003cp\u003e⁸ Technical test in a lab on wavy hair, vs naturally dried hair.\u003c\/p\u003e\u003cp\u003e⁹ Vs ghd Max.\u003c\/p\u003e\u003cp\u003e¹⁰ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a \"Strength Reduction\"). 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For up to 3x less frizz††, pair the ghd max styler with the ghd straight on - straight \u0026amp; smooth spray.\u003c\/p\u003e\u003cp\u003eNo more guessing the correct styling temperature. 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Discover the best in heat and drying technologies together in one tool to simplify your styling routine and deliver unbelievably soft hair you just can't stop touching. Air-fusion™ technology combines state of the art internal aerodynamics with 4 smart heated styling plates to efficiently dry and style hair simultaneously. Each low temperature plate is equipped with infinity sensors to predict your hair's needs and maintain an optimal low temperature from root to tip.\u003c\/p\u003e\u003cp\u003eUnlock gorgeously smooth results without compromising the health of your hair, ghd duet style delivers best-in-class performance that respects your hair's natural moisture*** and dries with no damage,* sizzling or burning smell. Transforming into a ghd styler operating at 365ºF with no air when used in Shine Shot™ mode, ghd duet style delivers instantly frizz-free hair,** 2x more shine and 3.5x more hair alignment*** (for use on dry hair only). 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The extra-long 5\" plates reach up to 450°F and allow for wider sections to be straightened, boosting speed and effectiveness while eliminating hand fatigue and increasing styling flexibility. 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Natural ions reduce frizz while the stay-cool housing resists the ultra-high heat for comfortable handling. 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