After over a decade of knowledge and expertise, beauty artist Lilit Caradanian, more widely known as MakeupByLilit, is the founder and developer behind Elcie Cosmetics. Elcie was born through the hands of Lilit as she continuously searched for the perfect foundation for her actual self. Elcie Cosmetics launched with a foundation first, with a full line to develop in the near future. Elcie's main focus is to 'Be Unique, Be You', and that starts with the face of an individual. The bare foundation of a face all comes down to the skin, and with the flawless effects which Elcie will leave to surface, will then unveil the beautiful canvas of each unique person.