Cover FX: WHO WE ARE
We create high-performing formulas with a dedication to delivering innovative and customizable products. A favorite among beauty influencers and professionals, we offer award-winning formulas and a diverse range of foundation in 40 shades and 3 undertones.
WHAT SETS US APART:
01. COVER BETTER - THIS IS A BASE BENEFIT: Great makeup is as much about what’s in it as what’s not. Our products are enriched with good-for-you ingredients and without parabens, fragrance, gluten, mineral oil, and talc, making for a vegan formula that everyone can wear. This is makeup you can feel good about using—and feel good wearing.
02. CUSTOM FX - THE POWER OF YOU: We innovate to feed your inspirations. Creating products that let you add to your life: +illuminate, +matte, +glitter, +whatever you’re feeling. We’re the champions of customization and we’re always changing the game—one drop at a time.
03. +YOU - ALL ADDS UP: We’re here to empower you to be who you are and to unleash your creativity. We make confidence-building, best-self-showing, easy-to-customize makeup that lets the real you show through. We celebrate uniqueness and champion realness. Because putting on a good face isn’t just something you do with makeup.