As a High-definition Celebrity Makeup Artist & Skin Care Specialist for many years, Kim Borio has made a career out of transforming a variety of average faces with a wide array of skin types into glamorous camera-ready personalities. Kim would always ask the celebrities, “What do you put on your skin?” Many of them would say “petroleum-based” products. It’s a passé beauty secret that’s been used by celebrities since the beginning of Hollywood. Marilyn Monroe was notorious for it.
She decided to find a way to create a cutting edge, safe and effective ointment-like product that was petroleum free, with the purest, highest quality, natural and organic ingredients that acted like a cream. It needed to be breathable and non-clogging to pores. Kim wanted her creation to be Vegan, which meant beeswax free, natural and organic, but most importantly, safe and effective.