Created by celebrity hairstylist, Jen Atkin, Ouai is about giving you realistic goals that you can actually achieve.
"I get it. I’m a confused, over-stimulated consumer myself. Throughout my career, I’ve used every hair product on the market. I’ve spent years working around the globe talking to clients about haircare. With a major lack of cool and curated products in the marketplace, I’ve struggled to find a haircare brand that my friends or I could relate to.
Haircare has become so serious. With OUAI, I wanted to create a 'breath of fresh hair'—a line for real life, for real women. Luxury products that are simple, affordable, and classic in a world full of loud noise. I didn’t want to work with a giant haircare company or make those elaborate, unrealistic advertising campaigns. I was lucky to partner with investors who understood my vision and collaborate with industry experts in design and formulation.
Let's get real. Women are busy! Backstage at fashion shows, we did the model's hair in 15-20 minutes. I’m here to help every woman achieve the same at home. I know the OUAI girl. She works hard and wants to have fun. She is grounded, effortless, smart, and cool."
- Jen Atkin